WomaFreesm
We built a comprehensive digital presence from scratch for the WomaFreesm International Women’s Fund. The main focus is on uniting women from around the world around the values of equality, safety, and respect, using organic promotion without an advertising budget.
The content regularly features:
— We share the foundation’s mission and values through women’s stories and examples of solidarity;
— We use AI-generated visuals to create aesthetically pleasing and safe content, minimizing the risk of being blocked;
— We tailor the content strategy to reflect cultural sensitivities and current issues across different countries in five languages (EN, RU, ES, DE, UA);
— We implement a content funnel: Reels as the entry point, posts to provide additional context, and Stories to build trust and engage volunteers.
The content is structured to:
— ensure the foundation is visible to people who have experienced violence and are seeking support;
— maintain communication across multiple platforms, from Instagram to Telegram and WhatsApp, to reach the widest possible audience;
— build an association between the brand and authenticity and transparency, which is critical for future grants and partnerships;
— foster a vibrant international community ready to share stories and provide support.
The result is a strong, expert image for the foundation, a recognizable communication style, a vibrant international community, and content that builds trust, a long-term reputation, and audience growth of tens of thousands of subscribers—all through organic means.
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